January 10 - January 11, 2026

Plan like a CEO. Farm like a Boss.

A 2-day virtual conference for flower farmers.

Join top-notch business mentors for this epic planning sesh, and walk away with a blueprint for your most purposeful and profitable year yet.


Until the Event starts

    This year, you’re going in
    with a plan.

    Having a solid farm plan isn’t just a nice idea, it’s a game-changer. Not just for your farm, but for you, the whole person with big dreams and even bigger potential.

    A plan brings balance, builds resilience, and turns chaos into clarity.Winging it is for hobby farmers. And that’s not you.

    Once you have a plan, everything gets easier. You stick with it, build confidence, and gather real data that helps you refine it year after year. Progress stops feeling like a guessing game and starts to feel like a sure thing.

    And it doesn’t have to be complicated.

    At DirtCon, you’ll build the best farm plan of your life, one that supports your growth, your goals, and your future.

    This is the kind of plan we’re talking about:

    A Vision Plan, so you know what you’re aiming for

    A Mindset Plan, so you can be who you need to be

    A Profit Plan, with detailed revenue goals and a strategy

    A Bookkeeping Plan to ditch that pit in your stomach and help you love the numbers

    A Crop Plan, so you know what/when/why you’re planting (and what to order next!)

    A Marketing Plan you can stick with

    A Fear-Busting Plan to help you keep going

    
                            This is the kind of plan we’re talking about:

    Secure Your Place Now

    DirtBag Ticket

    $99
    • Live Broadcasts and Replays

    • All content available

    • Valid until 01/11/2026 07:00PM

    • 16 work sessions with expert business mentors

    • Live Q&As each evening

    • Fun giveaways and prizes

    • A complete, actionable farm plan

    • Access limited to the conference weekend

    Available from October 03, 2025

    Not Available Yet
    Popular

    DirtBoss Ticket

    $149
    • Live Broadcasts and Replays

    • All content available

    Includes everything in the Dirtbag ticket plus:

    • Lifetime access to all session recordings

    • DirtCon farm plan workbook with templates + swipe files from expert mentors

    • Entry inta a scholarship drawing for one of our new revenue stream courses

    Available from October 03, 2025

    Not Available Yet

    THE DIRT ON FLOWERS INSIDERS GET 10% OFF THEIR DIRTCON TICKET

    Schedule

    Take a look at the exciting agenda we have planned for you.

    2026/01/10

    01:00 PM

    Creating an Authentic Brand

    Kalin Sheick

    Kalin Sheick

    Owner, Sweetwater

    02:00 PM

    From Burnout to Balance - Creating a business that you love

    Charlotte Smith

    Charlotte Smith

    3 Cow Marketing

    03:00 PM

    The CEO Mindset - Running your farm like business, not a hobby

    Lennie Larkin

    Lennie Larkin

    Flower Farming For Profit

    04:00 PM

    Flower Farming Revenue Streams - Which one is right for you?

    Lyndsay Biehl

    Lyndsay Biehl

    Wildroot Flower Co

    07:00 PM

    Setting your Sales Goals

    Jessica Chase

    Jessica Chase

    08:00 PM

    Creating a farm budget and sticking to it

    Julia Shanks

    Julia Shanks

    09:00 PM

    Recordkeeping for Success

    Shannon Allen

    Shannon Allen

    Owner, Bloom Hill Farm

    10:00 PM

    Day 1 Wrap Up

    Lyndsay Biehl Shannon Allen

    Shannon Allen & Lyndsay Biehl

    12:00 AM

    Day 1 Conference Live Q & A

    Shannon Allen Kalin Sheick Charlotte Smith Lennie Larkin Jenny Marks Jessica Chase Julia Shanks Lyndsay Biehl

    Shannon Allen, Kalin Sheick, Charlotte Smith, Lennie Larkin, Jenny Marks, Jessica Chase, Julia Shanks & Lyndsay Biehl

    2026/01/11

    01:00 PM

    Creating your Crop Planning Blueprint

    Dave Dowling

    Dave Dowling

    Cut Flower Specialist, Ball Seed

    02:00 PM

    Simple Guide to Succession Planting + Creating a Seed Starting Schedule

    Mimo Davis

    Mimo Davis

    Urban Buds City Grown Flowers

    03:00 PM

    Maximizing your Production Space

    Joanna Webb

    Joanna Webb

    Three Little Buds Flowers

    06:00 PM

    Simplifying and Refining your Business Model for Increased Profits

    Jenny Marks

    Jenny Marks

    Trademark Farmer

    06:00 PM

    Creating Your Strategic Marketing Calendar

    Angie Machado

    Angie Machado

    Etereas Flowers, LLC

    07:00 PM

    How to Implement your Marketing Plan

    Em Connors

    Em Connors

    Owner, The Creative Bodega

    08:00 PM

    Email Marketing and Powerful Copywriting

    Kelli Jasper

    Kelli Jasper

    09:00 PM

    What fears are holding you back from implementing your plan?

    Lori Hernandez

    Lori Hernandez

    Three Acre Farm, Three Acre Farm

    10:00 PM

    Conference Wrap Up and Thank you!

    Lyndsay Biehl Shannon Allen

    Shannon Allen & Lyndsay Biehl

    12:00 AM

    Day 2 Conference Live Zoom Q & A

    Lyndsay Biehl Shannon Allen Dave Dowling Joanna Webb Angie Machado Em Connors Kelli Jasper Lori Hernandez

    Shannon Allen, Lyndsay Biehl, Dave Dowling, Joanna Webb, Angie Machado, Em Connors, Kelli Jasper & Lori Hernandez