Plan like a CEO. Farm like a Boss.
A 2-day virtual conference for flower farmers.
Join top-notch business mentors for this epic planning sesh, and walk away with a blueprint for your most purposeful and profitable year yet.
Until the Event starts
This year, you’re going in with a plan.
Having a solid farm plan isn’t just a nice idea, it’s a game-changer. Not just for your farm, but for you, the whole person with big dreams and even bigger potential.
A plan brings balance, builds resilience, and turns chaos into clarity. Winging it is for hobby farmers. And that’s not you.
Once you have a plan, everything gets easier. You stick with it, build confidence, and gather real data that helps you refine it year after year. Progress stops feeling like a guessing game and starts to feel like a sure thing.
And it doesn’t have to be complicated.
At DirtCon, you’ll build the best farm plan of your life, one that supports your growth, your goals, and your future.
This is the kind of plan we’re talking about:
A Vision Plan, so you know what you’re aiming for
A Mindset Plan, so you can be who you need to be
A Profit Plan, with detailed revenue goals and a strategy
A Bookkeeping Plan to ditch that pit in your stomach and help you love the numbers
A Crop Plan, so you know what/when/why you’re planting (and what to order next!)
A Marketing Plan you can stick with
A Fear-Busting Plan to help you keep going
THE DIRT ON FLOWERS INSIDERS GET 10% OFF THEIR DIRTCON TICKET
Say Hello To Our Speakers
We couldn't be more excited about our lineup. Which talks will you be checking out?
Schedule
Take a look at the exciting agenda we have planned for you.
2026/01/10
From Burnout to Balance - Creating a business that you love
Charlotte Smith
3 Cow Marketing
The CEO Mindset - Running your farm like business, not a hobby
Lennie Larkin
Flower Farming For Profit
Flower Farming Revenue Streams - Which one is right for you?
Lyndsay Biehl
Wildroot Flower Co
Simplifying and Refining your Business Model for Increased Profits
Jenny Marks
Trademark Farmer
2026/01/11
Simple Guide to Succession Planting + Creating a Seed Starting Schedule
Mimo Davis
Urban Buds City Grown Flowers
Email Marketing and Powerful Copywriting
Kelli Jasper
Marketing Strategist and Copywriter, Kelli Jasper Copy, Damselfly Farm
What fears are holding you back from implementing your plan?
Lori Hernandez
Three Acre Farm, Three Acre Farm